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ICT brands ever stronger
As in 2007, Google ended the first ranking of 2008 marks the most popular in the world, established by Brandz. With a satisfactory margin with his second, General Electric and its rival Microsoft, third, the brand Google seems to move at the top and for a while. But apart from this domination, the most interesting is to note that the top 10 brands, six are part of the sector ICT . This is the world ranking and the value of the brand in millions of dollars Brandz determined by:
| Brand | Value ($ M) | |
| A | 86.057 | |
| 2 | General Electric | 71.379 |
| 3 | Microsoft | 70.887 |
| 4 | Coca-Cola | 58.208 |
| 5 | China Mobile | 57.225 |
| 6 | IBM | 55.335 |
| 7 | Apple | 55.206 |
| 8 | McDonald's | 49.499 |
| 9 | Nokia | 43.975 |
| 10 | Marlboro | 37.324 |
Source: Brandz
Importantly, the areas of information technology and communication and mobile operators have increased by 33 and 35%, the largest growth in all sectors.
Where does this rank?
The formula uses Brandz to achieve this ranking is as follows:
Value = Revenues of the intangible brand * proportion of those assigned to the brand * Revenues of multiple brands (Variations of the brand on the market, projected growth, ...)
I invite you to read the report Brandz, which will give you an idea of the international ranking, or continental areas of the strongest brands.
Source: 2008 Top 100 Brands (BrandZ)
