Dossier: The influential bloggers

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With blogging becoming more consistent and read, many bloggers stand out and become gradually influential bloggers. But what is really a blogger influence? Mousstic conducting the investigation for you.

First, we must return to the term " influence ". To fast is the ability of a person to adopt his views in one (or more) other (s) person (s). Wikipedia also uses the term e-influential users to describe that influence their audiences and readers.

Finally, one blogger would affect just a thought leader followed by a panel of loyal readers. Reality is not so simple.

The problem is the confusion between the term "affect" and "popular" that sévie on the net. Indeed, the number of visits and page rank well for some blogs describe some popularity. From there to see some form of influence ... we must ask the bloggers themselves what they think.

And that's where the speech is funny and shows how the Internet is a vast and heterogeneous media resolutely. Many bloggers say they are indeed aware of their influence on their readers, but the Web is so large and decentralized that their voice is really just a grain of sand in the vast desert that is the blogosphere .

We must therefore see where the influence sévie and it becomes clear that the higher the blogger is influential, its network is more extensive. For example, in As the increase of its influence , its area will increase and reach more people. The use of multiple networks like Twitter or Digg-like allow that.

As the popularity does not seem to be a source of influence , it is likely that the influence of bloggers is not the same as that seen in traditional media. The Wikipedia definition loses some of its meaning and closer, we arrive at an influence that brings people together around a theme or topic. In this case, the number of comments of the articles is a factor in this influence .

The idea is simple, instead of receiving an influence of a unilateral conventional media, the Internet is part of a discussion and exhibits his opinions. By doing this, he converses, gives his opening arguments and much more than traditional media. The process works well, it is still necessary that the blogger to take part in discussions. He became an actor and a pitcher of debate.

But all this would be nothing without real work upstream to spawn a successful product or create a buzz that will be talked about. This requires that the blogger is popular and that its actions do react more readers.

To summarize, the blogger influence is through its many networks, the various blogs that is, the buzz and selling items that pond. In other words, its articles are reacting its readership.

That's why more and more companies are interested in this movement because it is a rather effective advertising medium in terms of diffusion and low cost compared to an advertisement on television. We can also cite the latest buzz that makes noise in the blogosphere: NPLV . tv.

Ravana , a blogger rather influence was offered a deal with a large chain of home appliances. Since one or two weeks, he went regularly Podcasts form of television news by asking the actors of the blogosphere had they done? Rather ambiguous, the mystery revealed that the letter NPLV meant "not the dishes" and that this was merely the promotion of new dishwashers.

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NPLV.tv

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